Exclusive: The Nacelle Co. Launches Toy Stores of the World Passport Program

Source: The Nacelle Co./The Toy Book

The Nacelle Co. is charting a course for fun in an effort to support independent toy stores while extending the experience of collecting.

The studio behind Netflix’s The Toys That Made Us and the multiplatform A Toy Store Near You, has officially launched the Toy Stores of the World Passport Program. The news follows the recent opening of the company’s new publishing and toy divisions as it diversifies its offerings and finds new ways to support the toy and entertainment ecosystem.

“People track what amusement parks they go to, they track what vineyards they go to, why not collect your travel memories of going to the greatest vintage toy stores on the planet?” says Nacelle Co. CEO Brian Volk-Weiss.

Toy Stores of the World Passports at Kokomo Toys in Kokomo, Indiana | Source: Kokomo Toys via Instagram

The Toy Stores of the World Passport is inspired by the National Parks Passport and encourages holders to visit participating toy stores to collect unique stamps during their travels. The Toy Book has your exclusive first look at an introductory video for the program starring actor Todd Bridges (Diff’rent Strokes, Everybody Hates Chris) that was shot at Blast From the Past in Burbank, California.

The Toy Stores of the World Passport Program began seeding last fall with activations at conventions and on social media while onboarding the first round of stores. Around 100 stores are already in the program, including Spiral Toys (Japan), Toy de Jour (Illinois), Kokomo Toys (Indiana), Billy Galaxy (Oregon), Wonder Works (South Carolina), and many more. Click here for a full list of participating locations.

Retailers interested in joining the Toy Stores of the World Passport Program are encouraged to contact the Nacelle Co. through this form to get started.

Passports are available for sale at participating toy stores or through the Nacelle Shop online.

In other recent news from the Nacelle Co., seasons 5 and 6 of A Toy Store Near You have been greenlit. The series will debut new episodes later this year.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.