For more than 25 years, babies have been bouncing around and playing in ExerSaucer jumpers and activity centers. Now, the brand is teaming up with clothes-maker IHL Group to bring new baby clothes to market.
The Brand Liaison, the exclusive licensing agent for ExerSaucer, brokered the deal.
“When it comes to activity centers ExerSaucer is synonymous with baby activity centers,” says Karen Diamond of The Brand Liaison, “so it makes sense that we secured an apparel partner that is also best in class and can create quality apparel products with the same playfulness, happy colors, textures, and patterns.”
The collection will include playwear, sleepwear, basics, outerwear, socks, baby blankets, and bibs for infants through toddlers.
“We all know the ExerSaucer brand stands for quality at affordable price points, so we are creating an apparel line that is consistent with these brand attributes and can be trusted as much as ExerSaucer,” says Sami Souid, CEO of IHL Group.
New parents can expect sensory-friendly baby clothes from the legendary baby brand to hit the market next spring wherever they can find ExerSaucer toys, including Walmart, Target, Amazon, department stores, and more.
