FanGirl Consulting and Brand Management celebrated one of the biggest fan holidays of the year by launching its new livestream program FanGirl Friday Live!

The show, which will focus on a central theme of “unlocking the business behind fandom,” debuted on Star Wars Day, Monday, May 4.

“I get asked so often about this topic that I wanted to write a blog post or article to address some of the questions that come up in conversation,” says Anita Castellar, CEO, FanGirl Consulting and Brand Management. “But it was so difficult to boil this broad topic down into 500 words, so I decided to recruit friends and colleagues to join me in a variety of discussions that will be fun and insightful as well.”

Future episodes will take place on Fridays at 1 p.m. ET beginning May 8. The show will be simulcast across FanGirl’s Instagram and Facebook pages.