Source: Josh Williams Motorsports/The Toy Book

Far Out Toys and NASCAR Xfinity Series driver Josh Williams are fueling up with Musselman’s Apple Sauce to engage with families.

In an effort to showcase the NASCAR racing experience for the whole family, Williams, Far Out Toys, and Musselman’s have several initiatives rolling out this fall.

“Josh Williams is dedicated to supporting children especially through generating awareness for childhood wellness and the importance of play,” says Keith Meggs, CEO and Founder of Far Out Toys. “Working with Josh and his sponsor, Musselman’s Apple Sauce, allows us to join forces to bring the excitement of NASCAR and racing home for kids of all ages.”

Williams will host a virtual Musselman’s Hospital Tour in which he will gift NASCAR Adventure Force Crash Racers sets and Musselman’s Apple Sauce snacks to kids across the country. Additionally, the driver of the No. 92 Chevrolet Camaro created a special unboxing video for a “Fuel Up and Race” kit including Musselman’s products, Adventure Force Crash Racers, and an exclusive hero card. The kits will be available to fans this fall in a series of social media giveaways that Far Out Toys and Musselman’s will use to support the #KidsDriveNASCAR initiative.

Source: The Toy Book

“I’m excited to partner with Far Out Toys and Musselman’s to advocate wellness and play for kids,” said Josh Williams. “Young fans are the future of NASCAR and, especially during this challenging time, it’s so important to bring the values of motorsport racing directly to kids and families.”

Far Out Toys has been on a roll since it first dropped the hammer on the NASCAR Adventure Force Crash Racers collection last year. At the Toy Insider’s Sweet Suite @ Home event this summer, Far Out Toys and NASCAR driver Natalie Decker went live to discuss how kids can be fun and fearless.

On Oct. 22, Far Out Toys and NASCAR will participate in the Toy Insider’s Holiday of Play @ Home in support of the new NASCAR Crash Circut track set.

With NASCAR Crash Racers, kids can race, wreck, and rebuild high-speed motorized cars on an officially-licensed NASCAR track.  Both NASCAR Adventure Force Crash Racers and Musselman’s Apple Sauce products are available at Walmart.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.