Source: Fat Brain Toys

Fat Brain Toys is celebrating its 20th anniversary with the opening of a new facility in Papillion, Nebraska.

The company behind Dimpl Pops and GibGab relocated its entire warehouse operation in just three days last month, consolidating two smaller warehouses into one 195,000 square-foot facility in an emerging industrial park that also houses data centers for Google and Facebook. Fat Brain Toys expects to see record-breaking sales during the holiday season and is already moving an above-average volume of toys and games.

Source: Fat Brain Toys

“Despite the well-publicized supply chain challenges, consumer demand for toys and games is at record levels,” says Mark Carson, co-founder of Fat Brain Toys. “With increased space and consolidation of our operations, we’re in a great position to introduce the Fat Brain brand to even more American households this holiday.”

Several of Fat Brain Toys’ new products secured spots in our sister publication, the Toy Insider‘s 2021 Holiday Gift Guide. According to the company, Fat Brain built an efficient moving plan by pooling staff from across its organization, including warehouse, office, and retail staff bolstered by dozens of returning seasonal employees.

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With the holidays fast approaching, Fat Brain Toys looked inward to make an efficient moving plan. Utilizing staff from their warehouse, office, and retail stores, in addition to dozens of returning seasonal employees, the company relocated nearly one million toys, games, and equipment over a 72 hour period. The company relocated nearly one million toys and games plus all of its equipment in just 72 hours.

“Normal companies simply don’t attempt things like this,” says Karen Carson, co-founder of Fat Brain Toys. “But this is pretty typical of the lengths we’ll go to for our customers. If we can move an entire warehouse in three days, just think how fast we can ship a box of toys?”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.