Fisher-Price Expands Little People Collectors Series with Elf, Lord of the Rings

Source: Fisher-Price/The Toy Book

More famous faces are joining the ranks of the Fisher-Price Little People.

Following the introduction of sets inspired by The Beatles, Masters of the Universe, KISS, and The Office, Mattel‘s Fisher-Price is adding characters from Elf and Lord of The Rings to the Little People Collectors Series.

Source: Fisher-Price/The Toy Book

Launched today on what is known as “Hobbit Day,” The Lord of The Rings collection is a six-figure set that includes members of the Fellowship: Frodo Baggins, Gandalf the Grey, Aragorn, Legolas, Gimli, and Lady Arwen.

The Little People Elf set is inspired by the 2003 film from director Jon Favreau (The Mandalorian) and includes Buddy the Elf and Jovie Little People figures along with a holly jolly Christmas tree.

Both sets are expected to hit stores next month.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.