Earlier this year, Mattel dropped the curtain on a completely redesigned look and feel for its Fisher-Price Rescue Heroes.
Revealed at Toy Fair New York, the full relaunch for the classic brand centers around showing kids the power of real life heroes — first responders. Featuring a heroic scale and stance, the Rescue Heroes toys are designed to give parents and kids a preschool-friendly way to engage in conversation about heroism in the world around us in the face of natural or manmade disasters. To support this, Fisher-Price collaborated with Tongal on a short form animated series, appropriately titled, Rescue Heroes. The first episode, “Earthquake in Africa,” is available now via YouTube.
The new series is not the first time that the Rescue Heroes have been animated. Nelvana previously produced a three-season Rescue Heroes television series based on the original toy line. That run made its debut in 1999, followed by the animated Rescue Heroes: The Movie in 2003.
Fisher-Price Rescue Heroes toys are available exclusively at Walmart, with expansion to other retail channels planned for this summer.
