Fisher-Price Rescue Heroes Touch-A-Truck Event Comes to 500 Walmart Stores

Mattel and Walmart are celebrating the relaunch of Fisher-Price Rescue Heroes with special events at 500 Walmart stores nationwide.

Beginning July 4, the Fisher-Price Rescue Heroes Touch-A-Truck Experience will bring families together with local first responders in an effort to engage kids with everyday heroes in each community. Events will take place July 4-7, and July 12-14. Families can enter their zip code at Walmart.com to find a participating locations.

At each participating location, kids can explore fire trucks and/or police cars; meet and take photos with local first responders; take pictures with life-size Rescue Heroes cutouts; receive a Rescue Heroes poster; and play with the latest Rescue Heroes toys from Fisher-Price.

Revealed at Toy Fair New York, the full relaunch for the classic Rescue Heroes brand centers around showing kids the power of real life heroes — first responders. Featuring a heroic scale and stance, the Rescue Heroes toys are designed to give parents and kids a preschool-friendly way to engage in conversation about heroism in the world around us in the face of natural or manmade disasters. Fisher-Price collaborated with Tongal on a short form Rescue Heroes animated series, which is streaming now on YouTube.

Fisher-Price Rescue Heroes toys will be available for purchase in-store at locations holding the Touch-A-Truck Experience event. The full range is available at Walmart.com.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.