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Five Below, a value store where everything costs $5 or less, will open a location on Fifth Avenue in New York City on November 2.

The company hopes to capitalize on “the void left by once dominant toy purveyors and other retailers.” The two-story store will be 11,000 square feet and stocked with thousands of toys, iPhone accessories, games, beauty products, and clothing.

This will be the first Manhattan location for the store, which will have more than 750 locations by the end of the year.

About the author

Madeleine Buckley

Madeleine Buckley

Madeleine Buckley was a Senior Editor at The Pop Insider, The Toy Insider, and The Toy Book. She covered all things toys and fandom, and has appeared on Cheddar and a variety of regional news networks to talk about the latest trends in both. She is a movie score enthusiast, mediocre knitter, proud Syracuse alumna, and Marvel lover. You can usually find her at the movies or hanging out at home with her super-pup, Parker.

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