FUNfluential Makes Toy and Family Influencer Campaigns Easier than Ever

The FUNfluencers are ready. Are you?

The highly anticipated FUNfluential software is LIVE! It combines an unparalleled level of access to toy- and family-specific influencers along with time-saving management tools to create campaigns, contact creators, and track results — all at an affordable price. FUNfluential is fully integrated with Instagram, TikTok, YouTube, and Facebook allowing brands to generate robust reports including posts and videos, statistics, links, and monetary value — all without ever having to request and wait for links from creators.

FUNfluential is the only influencer campaign management software developed and built specifically for the toy, game, and family industries — including baby and juvenile. This revolutionary tool boasts a highly curated influencer list with more than 33 million combined followers (and growing daily). FUNfluential connects creators who love play with brands that build joyful products.

FUNfluential is a passion project between the toy experts at Adventure Media & Events — publishers of The Toy Book, The Toy Insider, and The Pop Insider — and toy industry veteran, Deborah Stallings Stumm. FUNfluential was developed to embrace and harness the explosive growth in the influencer marketing space in an era where time, spend, and authenticity matter.

As a former toy company sales and marketing executive, I understand the value of content created by trusted influencers and how time-consuming and expensive it can be to manage and track these much-needed campaigns. FUNfluential solves this problem on multiple fronts by ‘matchmaking’ toy companies and high-quality, high-engagement influencers and allowing brands to manage their campaigns in an easy-to-use platform.”

Deborah Stallings Stumm, Co-Founder of FUNfluential

“FUNfluential is the perfect complement to our Toy Book, Toy Insider, and Pop Insider brands and works hand-in-hand with our influencer-focused events like Sweet Suite, Holiday of Play, and our latest endeavor, Spring Fling. Bringing toy companies together with top creators is a natural fit in our portfolio of offerings, “says Laurie Schacht, Chief Toy Officer at Adventure Media & Events.

FUNfluential is available now to toy companies and family brands.

Toy manufacturers or agencies interested in learning more about FUNfluential or experiencing a live demonstration can contact Laurie Schacht (laurie@toyinsider.com), Jackie Breyer (jackie@toyinsider.com), or James Devin (jd@toyinsider.com) for more information.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.