Source: The Simplay3 Co./The Toy Book

Amid the ongoing global shipping crisis, one point that keeps being discussed is a move toward making more toys in the U.S. again.

While that’s a nice thought, the reality is a lot more complex which means you can’t just flip a switch and have the ability to make things domestically again. But some toys can be made in the U.S., and in Ohio, rotationally molded plastic toys are big business. Now, as speed to market becomes a hotter issue than ever, one new toy is hitting the market for the holidays in near-record time.

According to Brian McDonald, vice president of sales and marketing at The Simplay3 Co., the Ohio-based company teamed up with Walmart to bring a new playset from concept to sale in just 17 weeks.

“The Simplay3 Monster City Extreme Wheels Track brings both monster truck off-road play and city streets extreme racing into one durable, portable play table,” McDonald said on LinkedIn. “Made in the USA means inventory will not be an issue!”

Related: The Supply Chain Saga Continues: The Toy Industry Faces Its Most Complex Challenge Yet

The two-sided playset takes after 2018’s Carry & Go Track Table in that it’s an easy-to-carry, easy-to-store set. It’s compatible with many 1:64-scale die-cast brands, including Walmart’s Adventure Force house brand, Mattel’s Hot Wheels Monster Trucks and Spin Master’s Monster Jam collection.

The Simplay3 Monster City Extreme Wheels Track is available now at

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.