Funrise appointed Rich Magallanes as senior vice president of development and production for the company’s new IP and entertainment division. In this new role, Magallanes will lead Funrise’s content development and production for its entertainment properties, starting with Rainbow Butterfly Unicorn Kitty. 

Magallanes will continue to act as show runner and creator for the animated series, which is currently in production and scheduled to debut next year.

Additionally, Magallanes will lead in the conception of new creative projects, forge new production partnerships, and identify and vet potential content acquisitions.

The current senior vice president of global brand marketing, Randy Shoemaker, will also oversee Funrise’s franchise management and global content distribution for original IPs, in addition to his current responsibilities.

Magallanes’ career spans more than 20 years in domestic and international studio production. Prior to joining Funrise, he oversaw the entire development slate and production of several shows at Saban Brands, including: Luna Petunia, Treehouse Detectives, and Glitter Force. Magallanes also spent time at Nickelodeon, as the senior vice president of current series and production, where he supervised production on a number of their top animated series, including SpongeBob SquarePantsThe Fairly OddParents, Danny Phantom, Sanjay and Craig, and Breadwinners.

During his time at Nickelodeon, he also co-developed the highly successful Teenage Mutant Ninja Turtles and Tuff Puppy television shows, among others. Magallanes was also the creative executive in the DreamWorks partnership for Penguins of Madagascar, Kung Fu Panda, and Monsters vs. Aliens.