Metaverse developer Gamefam and Mattel have partnered to bring Barbie to the metaverse.
The omnipresent blockbuster blonde is joining ultra-popular online gaming platform Roblox for the very first time. The game, Barbie DreamHouse Tycoon, will release Oct. 6.
BarbieDreamHouse Tycoon players will be able to build their own DreamHouse, customizing up to five floors and 30 rooms including a yoga studio, an office, a recording studio, a vlogger room, and two walk-in closets. Players will also be able to try different careers on for size.
Barbie will also be highly customizable; the game will offer diverse options for Barbie’s appearance, including nine different skin tones, various body types, 15 face and makeup configurations, different hairstyles, and the option to add hearing aids.
“With so many fantastic iterations of Barbie over the years, this felt like the right time to give Barbie — one of the world’s best-selling toys
and a fashion icon for more than six decades — the chance to find her feet on Roblox,” says Global Head of Digital Gaming at Mattel Mike DeLaet. “As one of the most instantly-recognizable brands in the world, we’re so excited for Barbie’s Roblox debut and look forward to her connecting with an all-new community of fans.”
Barbie DreamHouse Tycoon will be available for free through Roblox on most devices.
