Roblox has officially announced a new program designed to engage with potential and existing partners such as Roblox developer studios, agencies, brands, and third-party sellers. The program will focus on four key areas: platform education, research and measurement, product/content innovation, and Immersive Ads.

Roblox encourages the use of its platform to develop within the game. | Source: Roblox YouTube

Partners that join the new program are offered incentives such as access to education, resources, data, and insights from Roblox itself. Each will also be offered the same transparent pricing structure and ad credits based on media buy commitments. 

Initial partners in the program include Century Games, Dentsu, Dubit, Playwire, Sawhorse, The Gang Group, and Vayner3. All partners have made a media spending commitment for the next 12 months. Roblox intends to gradually expand its partner program, with companies interested in joining invited to inquire using the official contact form page.

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“This program is yet another step toward our long-term vision of building an economy where anyone can create, sell and earn on our platform, and expanding our community with new partners will play a key role in enabling this future,” says Manuel Bronstein, Chief Product Officer at Roblox. “The demand from brands to connect and engage with our global audience, be it through 3D immersive experiences, digital items, or our new Immersive Ads products for faster on-platform content discovery, continues to grow.”

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.