Streamers, Esports Stars Get Reimagined in the LAMO Universe

First previewed by Wicked Cool Toys during Toy Fair New York, the LAMO universe is ready for takeoff.

A convergence of professional gamers and esports stars, vinyl collectibles, mobile augmented reality (AR), and a digital party game, LAMO is a true cross-platform experience. Vinyl collectibles based on Tyler “Ninja” Blevins, summit1g, TimTheTatman, LIRIK, and Dr. DisRespect come to life through the AR collector app (available for iOS and Android), with content transferable to the LAMO companion game, where kids and collectors can use their digital avatars to battle it out in a full-scale brawler that takes place in an amusement park-themed self-destructing game world. The game is coming soon to Windows PC, with console and mobile editions currently in development.

Screenshot from the in-development LAMO PC game.

All characters with the exception of Dr. DisRespect will be playable in the game. According to the LAMO team, additional vinyl collectibles and digital in-game avatars based on top streamers and “fan-favorite pop culture icons” will be introduced soon.

Wicked Cool Toys’ LAMO figures on display at Toy Fair New York, February, 2019.

LAMO vinyl figures will be available through retailers including GameStop, Target, and more in addition to the Play LAMO Shop.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.