When the licensing industry gathers in Las Vegas for Licensing Expo, May 24-26, attendees will have a chance to extend and advance their knowledge of the business.
The 2022 edition of Licensing U features a packed slate of educational content that was developed and produced by Licensing International. For the first time, Licensing U content will be available live and on-demand for newcomers and experienced professionals alike to experience and revisit. This year’s lineup covers everything from the evolving retail landscape to NFTs and tapping into TikTok and other emerging platforms.
“The licensing industry must evolve at a rapid pace to stay in sync with the changing needs of consumers, making education and peer-to-peer deliberation more important than ever before,” says Licensing International President Maura Ragan. “We’ve never faced challenges quite like those experienced in the past few years, both as a collective industry and personally. This year’s edition of Licensing U will deliver expert-led, trend-focused education and will also serve as a creative outlet and a platform for much-needed conversation that we are proud to facilitate jointly with Licensing Expo.”
Licensing U 2022 Content Slate:
Tuesday, May 24:
- 9:30-10 am: Back to Basics: Learn everything you need to know about licensing if you’re new to the industry. This session answers all your questions about licensors, licensees, agents, and agreements.
- 10:15-11 am: The New Rules of Retail: Forget what you thought you knew about the style guide because fast-fashion retailers’ desire for differentiation is all the rage. And by adapting your creative requirements, you can better respond to global and regional trends.
- 4-4:30 pm: Press Play on YouTube and TikTok: The days of relying solely on linear media are long gone. YouTube and TikTok are the new juggernauts, which means it’s crucial to understand how these digital platforms capture consumers’ hearts and drive franchise development.
Wednesday, May 25:
- 9-9:30 am: WTF is up with NFTs: Non-Fungible Tokens (NFTs) and the Metaverse are on everyone’s radar right now. But what exactly are they, and how can you take advantage of this new digital world?
- 2-2:30 pm: Information Overload: More research is available than ever before, which is why it’s critical for companies to use that information effectively. Learn what part data should play in your decision-making process without stifling radical creativity.
- 2-3:00 pm: The Lowdown on International Distribution Law: Product distribution in the US can be as broad or limited as the licensor permits, but the same can’t be said for the EU and the UK. Learn everything you need to know about global anti-competitive regulations and how to make the right commercial decisions for your business.
“We’re in a trend-driven industry. As such, it’s crucial for licensees and licensors alike to have a pulse on the latest trends that are shaping consumer behavior to inspire and drive the business forward,” says Anna Knight, senior vice president of the Global Licensing Group. “Our attending and exhibiting communities rely on Licensing U every year to discover new ways to creatively address current challenges and dig deeper into exciting trends to better leverage brand extension as a strategic tool.”
Those wishing to attend Licensing U must be registered for the event and must register interest in the program.
Conference passes become available on April 11 alongside the formal unveiling of this year’s speaker lineup.
