The U.S. toy industry is rolling the dice and placing bets for some big wins in Las Vegas this year.
Licensing Expo — the world’s largest licensing trade show — will return to the Las Vegas Strip from May 24-26, 2022 when Informa Markets and Licensing International open the doors and reunite the licensing community at the Mandalay Bay Convention Center (MBCC) following a two-year, pandemic-fueled hiatus.
Organizers tell the Toy Book that more than 170 exhibitors are already booked for the show and that the growing list spans all major categories. The toy industry is well represented with top companies, including ADK Emotions NY (Beyblade), Crayola, Funko, Hasbro, Jazwares, LEGO, Mattel, MGA Entertainment, NECA, The Pokémon Co. International, Spin Master, WHP Global (Toys “R” Us), and many others having already secured booth space.
In the past month, more than 40 new companies have joined the lineup which spans toys, sports, gaming, entertainment, corporate brands, artists, and more.
“Licensing Expo returns in-person for the first time since 2019, and excitement among the industry is palpable,” says Anna Knight, senior vice president of licensing, Informa Markets. “This is a business-critical time in the calendar for brands, manufacturers, and retailers alike – they’re coming with a pen in hand ready to ink new deals and discover the new trends that will line their shelves in the coming years, but also to reconnect in-person possibly for the first time since the pandemic.”
2022 Licensing Expo Exhibitor List (as of 3/10/2022)
- 9 Story Brands
- Abysse Corp
- ADK Emotions NY Inc.
- American Mensa
- Amparin, S.A. de C.V.
- Animation Magazine
- Ansada Licensing Group, LLC
- Art Brand Studios
- Artestar
- ARTSHINE
- BANDAI NAMCO Entertainment America Inc.
- Banijay Brands
- Barry & Jason Games and Entertainment
- BBC Studios
- bCreative
- BigFoot 4×4 Inc.
- Boss Industries /Blue Sphere, Inc.
- Bottle Dezign Corp.
- Brainbase
- Brand Activation Consulting
- Brand Central
- Brand Liaison, The
- Brandgenuity LLC
- Bravado
- BuzzFeed
- Candlewick Press Inc
- CAPCOM U.S.A., Inc.
- Cartotecnica Sinigaglia
- Cloudco Entertainment
- Crayola Properties
- Creative Licensing Corporation
- Crunchyroll
- Curtis Licensing
- Cyber Group Studios
- DAG Worldwide LLC
- Dark Horse Comics
- Dependable Solutions, Inc.
- Design Plus
- Dimensional Branding Group (DBG)
- Dorna Sports SL
- Dr. Seuss Enterprises
- Edgar Rice Burroughs, Inc
- Elly Lu LLC
- Epic Rights
- Epic Story Media
- Falcon’s Creative Group
- Firefly Brand Management
- Flowhaven Oy
- Fox Chapel Publishing
- Frida Kahlo
- Funko, LLC
- Galexie Glister
- Games Workshop
- Geekify, Inc.
- Gelsinger Licensing Group Inc
- Genius Brands International
- Gesner Marketing & Management Inc
- Giordano Studios / Greg & Company
- Global Merchandising
- Grupo Chespirito
- H3 Sportgear
- Hasbro, Inc
- Highlights for Children Licensing, LLC
- Incanto Productions Corporation
- Innovation First International
- Jazwares
- Jewel Branding & Licensing, Inc.
- Joester Loria Group
- JPatton
- King Features Syndicate, Div.
- KOCCA
- Lauren Roth Art
- The LEGO Group
- Legendary Entertainment
- LEONHARD KURZ Stiftung & Co. KG
- Licensing Matters Global
- Licensing Works!
- Limit Out LLC
- Lincoln Design Co.
- Lisa Marks Associates, Inc. (LMA)
- LMCA – ProdigyWorks
- Mattel, Inc.
- Maui and Sons
- Mercis bv
- MerryMakers, Inc.
- MGA Entertainment
- MGM Studios
- Mitchell Black Wallpaper
- MO 1975 LLC
- Mondo TV
- Monster City Studios
- Moonbug Entertainment
- Moxie & Company, LLC
- Mr Puppy Productions LLP
- MyMediaBox
- NECA
- New Games Productions, Inc.
- NFL Players Inc.
- No Worrys
- Octane5
- OpSec Security
- Pastell
- Patterson International
- Paul Frank
- PBS Kids
- PDS Equipment
- Peanuts Worldwide
- Penguin Random House
- Penny Lane Publishing
- Perfetti Van Melle
- PI Creative Art
- Pin-Club, Division of Traly Inc.
- Pocket.Watch Inc.
- The Pokémon Co. International
- Recur
- Retail Monster LLC
- RIPNDIP
- RSG Media Systems
- San-X Co. Ltd
- Scholastic
- SEGA of America, Inc.
- Seltzer Licensing Group
- Shell Brands
- Someday Mouse
- Sony Music Entertainment
- Sony Pictures Consumer Products
- Spin Master
- Spotlight Licensing
- Striker Entertainment
- Surge Licensing, Inc.
- Swissbrand World
- Synchronicity
- Tate & Co Licensing
- Tetris
- Tezuka Productions Co., Ltd
- The Beanstalk Group
- The Lumistella Co.
- The Smiley Company
- The Smurfs
- TheSoul Publishing
- Toei Animation Inc.
- TOHO Co., Ltd
- Tokidoki
- Topps Company Inc
- Ubisoft
- ULTRAMAN Represented By The Licensing Group Ltd.
- VIZ
- Warner Bros. Consumer Products
- Warner Music
- Westend Software
- Wetlands USA, LLC
- WHP Global
- Wild Apple Graphics
- WildBrain CPLG
- World Art Group
- WWE
- Zag America Inc.
- Zoonicorn
Free registration for Licensing Expo is open now. Additional information can be found at licensingexpo.com.
