U.K. toy company Golden Bear Toys has named Carve Communications as its agency of record in the U.S. Carve will aid in the company’s expansion abroad, including the launch of Golden Bear’s Soccer Bot.
We have a great strategic plan in place, an industry-leading team between both Carve and Golden Bear, and most importantly, a proven product in Soccer Bot that U.S. consumers will love. What we're most excited about when it comes to Soccer Bot is the fact that it’s a unique hybrid of innovative toy, meets engaging technology, and skill-building sports all in one!
The duo’s launch of Soccer Bot will include media and influencer outreach, including partnering with TikTok creators to create content using the Soccer Bot.
“We’re excited to team up with Carve Communications as our company aims to share Soccer Bot with fans and enthusiasts far and wide,” says Barry Hughes, managing director at Golden Bear Toys. “Carve is known as a go-to agency for brands like us looking to make not just an impact but a success story in the States. This is likely the first of many when it comes to expanding our global footprint here at Golden Bear Toys, and we couldn’t be more excited to see what happens next.”
Soccer Bot will launch on walmart.com and Amazon starting Sept. 10.
