GreenLight Collectibles Renews Licensing Agreement with CBS, Expands Retail into Target

Indiana-based GreenLight Collectibles and CBS have renewed their licensing partnership with a new agreement that extends through 2022.

Under the new agreement, GreenLight will add to its Hollywood product lines with die-cast vehicles inspired by Beverly Hills 90210, Dexter, Numb3rs, Taxi, The Brady Bunch, and The Mod Squad. Returning properties from the CBS portfolio include Cheers, MacGyver, Mork & Mindy, NCIS, NCIS: Los Angeles, NCIS: New Orleans, and The Andy Griffith Show.

“CBS has been a great partner to work with and GreenLight is excited to have extended this relationship along with adding classic properties such as The Brady Bunch, Beverly Hills 90210, and Taxi to name a few,” says Cale Hotton, GreenLight’s director of licensing and product development.

GreenLight Hollywood Series 29 will feature CBS properties including The Mod Squad, The Brady Bunch, Taxi, and Cheers alongside non-CBS vehicles from T2 and Charlie’s Angels.

New products will begin rolling out later this year in 1:64-scale GreenLight Hollywood series along with the 1:18-scale Artisan, GMP, and Hollywood series.

During Toy Fair New York GreenLight revealed a new retail partnership with Target. Beginning March 15, select Target locations will carry a selection of products from some of GreenLight’s top product lines including the 1:64 and 1:24-scale Hollywood collections and the 1:64-scale Kings of Crunch monster trucks.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.