Entertainment company Guru Studio is expanding the reach of its toy line inspired by the preschool animated series, True and the Rainbow Kingdom.
Guru Studio teamed up with distributor Imports Dragon and toy partner United Smile to bring the robust product line to the U.S. on Amazon and at Toys “R” Us Canada.
The toy line features plush toys, dolls, figures, and vehicles centered around the world of fearless True and her best friend, Bartleby the cat. The line has already launched in select international markets including Australia, the Philippines, and Israel. Additional territories, including the UK, are scheduled to launch later this year.
The series currently has four seasons streaming on Netflix worldwide and has reached nearly a billion views on its YouTube channel, adding to Guru Studio’s list of successful animated series. The company is also known for Big Blue, PAW Patrol, Pikwik Pack, and Justin Time. Its newest series, the Sesame Street spinoff Mecha Builders, is set to debut on HBO Max next month.
Families in the U.S. can find True and the Rainbow Kingdom products in the brand’s Amazon Brand Store, including toys, costumes, books, apparel, music, and more.
