True and the Rainbow Kingdom | Source: Guru Studios

Toronto-based Guru Studio has appointed Bandai UK as its UK distributor for a toy line inspired by its animated series True and the Rainbow Kingdom.

The preschool series revolves around the titular True and her companion Bartleby the Cat, both of whom are featured consistently throughout the toy line. Guru Studio previously partnered with United Smile to distribute the toy line to international markets including in Israel, the Philippines, and Australia.

True and the Rainbow Kingdom Toys | Source: Guru Studio

Related: Guru Studio Inks New Distribution Deals for ‘True and the Rainbow Kingdom’

In the U.K., True and the Rainbow Kingdom currently ranks as the third most-watched show on TinyPop, a free-to-air kids’ channel. All four seasons of the show are on Netflix, and its Youtube channel is nearing 1 billion views. Licensing agency Brand-Ward has been handling licensing and merchandising, bringing on licensees including Fashion UK, Aykroyds, Roy Lowe, Imagine8, Smiffys, and Warner Music Group.

The toy line features a collection of figures, plushes, dolls, playsets, and vehicles, and is set to launch in the U.K. this fall.

About the author

Khue Nguyen

Khue Nguyen

Khue (Ken) Nguyen is an Editorial Intern at the Toy Insider, the Toy Book and the Pop Insider, where he helps cover the latest news in toys and pop culture. He’s also a part-time editor for a local newspaper in Columbia, Missouri. As a self-proclaimed Asian foodie, Ken enjoys roaming the downtown area of Columbia looking for a steaming bowl of noodle soup or a sizzling plate of stir fry whenever he’s not working.