Happy Line Toys’ Dream Beams Launches in the U.S.
News Plush Product Launches

Happy Line Toys’ Dream Beams Launches in the U.S.

The range of cuddly plush characters first launched in the UK last year and early domestic stock is available in the U.S. to ship before the holidays.

by James Zahn
2 m
Source: Happy Line Toys

Retailers in the U.S. now have access to Happy Line Toys’ glow-in-the-dark plush line, Dream Beams.

The range of cuddly plush characters first launched in the UK last year with placement at The Entertainer.

Designed to give kids emotional support, more than 30 Dream Beams characters are available in a range of styles for kids to collect. Each character has a unique glow-in-the-dark feature area and backstory. The new wave, officially set to debut in the U.S. in spring 2023, includes 10 styles: Draco the Dragon, Tracy the Turtle, Charlotte the Chicken, Mia the Pig, Freya the Parrot, Chris the Cocoon, Juliana the Jellyfish, Lucas the Walrus, Mona the Monkey, and Roman the Raccoon.

“Our team has built an incredible Dream Beams world filled with rich characters, collectible waves, an extensive toyline, content, mini games and more for Dream Beams, and we can’t wait for children across the US and around the world to get their hands on them,” said Matias Ramdohr, founder of Happy Line Toys.”
Dream Beams | Source: Happy Line Toys

World Roller International is handling U.S. distribution for the range and has early domestic stock available to ship before the holidays. Retailers interested in debuting Dream Beams right away can contact DreamBeams@GennComm.com for information.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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