Source: Happy Line Toys

Retailers in the U.S. now have access to Happy Line Toys’ glow-in-the-dark plush line, Dream Beams.

The range of cuddly plush characters first launched in the UK last year with placement at The Entertainer.

Designed to give kids emotional support, more than 30 Dream Beams characters are available in a range of styles for kids to collect. Each character has a unique glow-in-the-dark feature area and backstory. The new wave, officially set to debut in the U.S. in spring 2023, includes 10 styles: Draco the Dragon, Tracy the Turtle, Charlotte the Chicken, Mia the Pig, Freya the Parrot, Chris the Cocoon, Juliana the Jellyfish, Lucas the Walrus, Mona the Monkey, and Roman the Raccoon.

“Our team has built an incredible Dream Beams world filled with rich characters, collectible waves, an extensive toyline, content, mini games and more for Dream Beams, and we can’t wait for children across the US and around the world to get their hands on them,” said Matias Ramdohr, founder of Happy Line Toys.”

Dream Beams | Source: Happy Line Toys

World Roller International is handling U.S. distribution for the range and has early domestic stock available to ship before the holidays. Retailers interested in debuting Dream Beams right away can contact DreamBeams@GennComm.com for information.