Hasbro continues its long-standing partnership with Takara TOMY and ADK Emotions NY to celebrate BEYBLADE’s 25th anniversary. BEYBLADE X is the latest addition to the brand’s product line that’s set to launch in Fall 2024.
BEYBLADE X is special in that we have combined fan-favorite elements from each generation into a system with amazing, brand-new features, resulting in extreme speeds and epic battles. There will be something for everyone, whether you’re a longtime fan or just starting your Blading journey."
The latest innovations allow Tops to reach high gears for battles while still holding the same standards as previous BEYBLADE products. BEYBLADE X commemorates years of innovation by providing Tops that are identical in weight, feel, and performance.
The next generation of the brand’s products unites with BEYBLADE X, an upcoming show that extends the fan-favorite series. In this animated show, a new team of Bladers battle their way up The X to prove their worth. The highly-anticipated show will premiere in the U.S. in 2024.
“BEYBLADE X promises to deliver the excitement and innovation fans love with the brand-new toy line and animated series, and the franchise is set to drive incredible engagement on a global scale,” says Daizo Suzuki, Representative of T-Licensing Inc.
For more information about BEYBLADE and its upcoming projects, visit hasbro.com.
