Retailers, saddle up: Professional Bull Riding (PBR) will release its first licensed trading cards in 20 years.
Leaf Trading Cards is the exclusive licensee for PBR trading cards, a deal that was brokered through global licensing agency IMG. The first cards released will feature autographs of the riders, as well as photography of notable PBR moments and iconic coaches.
“This partnership represents a fusion of two iconic brands dedicated to delivering unparalleled excitement and authenticity to fans. For over 20 years, bull riding enthusiasts have eagerly awaited the return of trading cards capturing the top athletes and most electrifying moments,” says CJ Breen, Director of Marketing & Licensing of Leaf Trading Cards.
Hitting shelves just before the third Teams season and after its most-attended World Finals in PBR history, the card packs will sprinkle in special chaser cards, signed cards, and memorabilia memorializing special events.
John Sohigian, Vice President of Consumer Products at PBR adds, “This collection promises to enthrall collectors, enthusiasts, and sports fans alike, offering a nostalgic journey through the sport’s history while showcasing the electrifying action of today’s PBR.”
The first crop of PBR trading cards lands at specialty retailers and on the Leaf Trading Cards website this summer.
Are you a manufacturer looking for exposure for your trading cards or hobby store offerings? Submit your products for The Toy Book’s new Action & Adventure Issue, coming in August!
