As Brand Licensing Europe (BLE) opens at the ExCel in London, Hasbro has revealed a vast array of new partnerships across all categories. Attendees can visit the toy giant at Stand No. A211 to explore the possibilities, then stop by the Peppa Pig Lounge in Booth No. B211 to connect and network with industry contacts. Check out the full slate of announcements below.
Toys & Games
Littlest Pet Shop x RMS (EMEA)
RMS expands its Hasbro partnership with a new Littlest Pet Shop range, arriving across EMEA in 2026.
My Little Pony x Ty (Global)
Ty expands its Beanie Bouncer range with My Little Pony characters, celebrating 15 years of Friendship Is Magic with Rainbow Dash, Twilight Sparkle, Fluttershy, and Pinkie Pie.
Peppa Pig x Character Options (Global)
Character Options launches the Whizz-Around range, introducing customizable tracks, motion-activated sound effects, and iconic vehicles for preschool play.
Peppa Pig x HTI (UK)
HTI will introduce new Peppa Pig role-play products in the UK from 2026, expanding imaginative play options.
Peppa Pig x Mookie (EMEA)
The Grow With Peppa Pig range expands into sustainable wooden toys with Mookie, launching across EMEA in late 2025.
Collectibles & Crossovers
Monopoly x Mattel Hot Wheels (Global)
To celebrate Monopoly’s 90th anniversary, Hasbro and Mattel are launching the Hot Wheels Pass ‘N Go 1:64 die-cast collectible, merging two iconic brands for the first time.
Monopoly x The Royal Mint (EMEA)
The Royal Mint unveils the first UK coin celebrating a board game: a collectible 50p featuring Mr. Monopoly and classic game elements for Monopoly’s 90th anniversary.
Transformers x Mattel Hot Wheels (Global)
Nemesis Prime joins the Hot Wheels Transformers line in a collector-ready 1:64 die-cast, which is gloss black with teal accents and custom details.
Transformers x LEGO (Global)
The LEGO Group expands its Transformers collaboration with the wide retail availability of LEGO Soundwave this October, bringing the Decepticon to life in brick form.
Transformers x The Noble Collection (Global)
A new line of Transformers collectibles will debut in late 2026 across global markets. It will showcase iconic characters in exquisite detail.
Gaming Accessories
Magic: The Gathering x Dragon Shield (Global)
Dragon Shield debuts official Magic: The Gathering accessories worldwide in late 2025, including Legendary Series and Landfall Series sleeves.
Magic: The Gathering x Gamegenic (Global)
Gamegenic will launch a full line of official Magic: The Gathering accessories, including sleeves, deck boxes, storage, and playmats, in the U.S. starting in October.
Arts, Crafts & Stationery
My Little Pony, Peppa Pig, and Transformers x Craft Buddy (EMEA)
Craft Buddy will introduce Peppa Pig, Transformers, and My Little Pony into its arts and crafts portfolio in early 2026, expanding creative play opportunities.
Peppa Pig x Staedtler (Global)
Peppa Pig joins Staedtler’s Noris Junior range in early 2026, bringing child-friendly stationery designed for ages 2+ to the market.
Publishing
Hasbro Games x Tonies (Global)
Tonies expands its partnership with Hasbro, bringing three classic board games, including Monopoly, to Toniebox 2 in new Tonieplay formats starting in 2026.
For generations, Hasbro games have been at the heart of family play. With Tonieplay, we can take MONOPOLY and other beloved games beyond traditional play and into interactive, screen-free adventures in ways only tonies can. It’s an exciting new way to experience our brands, while creating more opportunities for families to connect, discover, and play together.”
Jem and the Holograms x Boom! Studios (Global)
Boom! Studios will launch new Jem and the Holograms stories in 2026, kicking off with a Kickstarter campaign this November.
My Little Pony x Fantasy Tree (APAC)
Fantasy Tree launches a monthly My Little Pony magazine in China in November 2025 for readers ages 7-11.
My Little Pony x Kayou (North America & APAC)
Kayou enters the U.S. with My Little Pony Friendship Eternal Cards – Moon Edition and previews a Japanese starter pack.
Peppa Pig x BubblyDoo (EMEA)
BubblyDoo expands its personalized Peppa Pig book range with new titles for Summer, Back to School, and Christmas 2025, with further launches planned in France and Germany in 2026.
Peppa Pig x Egmont Story House (EMEA)
Egmont launches a new Peppa Pig magazine in Germany in January 2026 and renews its UK program.
Peppa Pig x Scholastic (U.S.)
Hasbro renews its partnership with Scholastic for new Peppa Pig storybooks, continuing a 12-year collaboration in the U.S.
Peppa Pig x World Book Day (EMEA)
Peppa Pig stars in One Big Family for World Book Day 2026 in the UK and Ireland.
Music & Entertainment
Jem and the Holograms Re-Recorded 40th Anniversary Deluxe Album (Global)
Following a successful anniversary album this summer, Jem and the Holograms returns with a deluxe release featuring reimagined classics, three bonus tracks, remixes, and collectible packaging.
My Little Pony – Friendship Is Magic 15th Anniversary Album (Global)
Celebrating 15 years of Friendship Is Magic, this anniversary album compiles fan favorites from the series, available digitally and in select physical formats.
Peppa Pig – Happy Holidays With Peppa Pig Vol. 2 (Global)
Peppa Pig returns for the holidays with festive favorites, including a cover of Wham!’s iconic “Last Christmas.”
Peppa Pig x Samsung TV Plus (North America)
Samsung TV Plus launches the Peppa Pig & Friends FAST channel this fall, bringing Peppa Pig content to millions of U.S. households.
This launch reflects Hasbro’s commitment to leading in the FAST and AVOD space through smart, scalable digital innovation, and complements our best-in-class YouTube strategy. With 'Peppa Pig & Friends' joining Samsung TV Plus, we’re not only expanding our reach, but we’re also creating a trusted destination where families can enjoy Hasbro’s content in a safe, ad-controlled environment. FAST gives us the ability to deliver always-on, carefully programmed entertainment that blends the reliability of television with the flexibility of streaming — offering parents peace of mind and fans continuous access to their favorite characters.”
Apparel, Accessories & Footwear
Furby, Littlest Pet Shop, and Peppa Pig x CCC (CEE/Poland)
CCC expands its fashion lifestyle portfolio with footwear and accessories collections featuring Peppa Pig, Littlest Pet Shop, and Furby.
Magic: The Gathering x BoxLunch (North America)
BoxLunch debuts a capsule collection inspired by Magic: The Gathering, including a crewneck, jacket, t-shirt, and hoodie.
Monopoly x Timex (Global)
Timex launches a Monopoly watch collection late this year, blending timeless style with playful design.
My Little Pony x Monsoon (Global)
Monsoon introduces a 2026 capsule collection inspired by My Little Pony, blending vintage charm with retro prints across clothing and accessories.
Ouija x Loungefly (Global)
Loungefly launches two Ouija-inspired bags: a glow-in-the-dark planchette crossbody and a printed tote with a matching charm.
Peppa Pig x Baby Mori (UK)
Baby Mori extends its Peppa Pig apparel range for autumn/winter 2025 with tees and sweatshirts featuring Baby Evie.
Peppa Pig x Hanna Andersson (North America)
Hanna Andersson debuts a cozy Peppa Pig holiday collection of sleepwear and apparel for toddlers.
Peppa Pig x Matalan (UK)
Matalan launches a Peppa Pig sibling range in August 2025, featuring George and Baby Evie.
Peppa Pig x Next (Global)
Next debuts a Peppa Pig capsule collection in late 2025 with everyday wear and a seasonal Halloween dress.
Peppa Pig x William Lamb (UK)
William Lamb introduces Peppa’s baby sister, Evie, on preschool slippers arriving at UK grocers in late 2025.
Power Rangers x BoxLunch (North America)
BoxLunch launches a Mighty Morphin Power Rangers capsule collection with jerseys, jackets, and hoodies.
Home & Lifestyle
Peppa Pig x Robert Frederick (UK)
Robert Frederick debuts a year-round Peppa Pig collection in 2026, including baby keepsakes and everyday essentials.
Peppa Pig x Rossmann (GSA)
Rossmann expands its Grow With Peppa Pig range under BABYDREAM with refreshed body care, personal care, and tableware.
Peppa Pig x The Sleep People (UK)
The Sleep People launches a Peppa Pig mattress line in the UK, spanning cot bed to bunk bed sizes.
Food & Beverage
Monopoly x Truffle Guys (EMEA)
Monopoly teams with Truffle Guys for a gourmet truffle oil celebrating the brand’s 90th anniversary.
Peppa Pig x Brompton House (UK)
Brompton House launches a festive Peppa Pig range with brownie bags, lunchboxes, and cake bars across the UK and Europe.
Peppa Pig x Yoplait (EMEA)
Yoplait refreshes its Peppa Pig yogurt line in spring 2026 with updated mini-pots and a larger format.
Transformers x Bauli (EMEA)
Transformers chocolate Easter eggs return in early 2026 as part of an eight-year collaboration with Bauli.
Promotions
Dungeons & Dragons x New Holland Brewing (North America)
Dragon’s Milk continues its Dungeons & Dragons collaboration in 2025 with collectible packaging and fan-favorite brews.
Connect 4 x Otto (EMEA)
Otto’s Connect 4 campaign, fronted by Tokio Hotel, blends nostalgia with gamified shopping across Germany through October 31.
Monopoly x Arla Foods (EMEA)
Arla Foods returns with its Puck on-pack Monopoly promotion in the Middle East in late 2025.
Monopoly x Carrefour (EMEA)
Carrefour launches a Monopoly-themed loyalty program across France through late 2025.
Monopoly x Pringles (Global)
Pringles rolls out its “Big Night In” Monopoly campaign across 38 markets with on-pack games and a New York trip prize.
Peppa Pig x Cameo (Global)
Peppa Pig joins Cameo Kids, offering personalized AI voice videos for birthdays, milestones, and surprises.
Peppa Pig x Voyah (APAC)
Voyah launches a Peppa Pig activation for its Zhiyin All-Electric SUV with events and promotions through February 2026.
Play-Doh x Dodo Pizza (EMEA)
Dodo Pizza will offer Play-Doh cans with children’s meals in a campaign running into early 2026.
Are you at BLE?
If you’re attending BLE, be sure to connect with our own Jackie Breyer and James “JD” Devin at the event. They’re on the ground in London representing Adventure Media & Events, the team behind The Toy Book, The Pop Insider, The Toy Insider, The Licensing Book, Sweet Suite, Holiday of Play, The Toy Book’s Pulse of Play Awards, and The Pop Insider’s Collectors’ Choice Awards.
