Hasbro Debuts Disney Princess Style Series Doll Collection

At Comic-Con International: San Diego (SDCC), Hasbro showed off the first dolls from its new Disney Princess Style Series. The new collection of dolls presents high fashion takes on classic Disney Princesses, launching with a trio of dolls on Aug. 1.

Ariel (The Little Mermaid), Mulan (Mulan), and Belle (Beauty and the Beast) are designed as if they’d jumped from the classic cinematic tales of Walt Disney Animation studio and into the real life modern world. Geared toward kids and collectors ages 6 and up, the dolls feature deluxe rooted eyelashes, rooted hair, elegant facial features, and completely new fashions that are red carpet ready.

Taking cues from the source material, Ariel’s dress features an under-the-sea theme in sea foam green and purple. The mermaid silhouette dress has sea shell details and a star fish overlay, complemented by a sea shell purse. Belle’s tea-length dress carries rose accents, further reflected in the accompanying rose clutch. Mulan’s dress takes a floral theme, with a color palette of raspberry red lavender, pink, and gold with navy blue accents alongside a fan-inspired purse.

The dolls will be sold separately at most major retailers.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.