Hasbro Introduces NERF Ultra Blaster Segment

Hasbro is expanding its NERF assortment this fall with the introduction of a new product segment: NERF Ultra.

The new NERF Ultra blasters are designed for increased performance and to deliver “extreme distance, accuracy, and speed.” NERF Ultra darts come with the blasters, which are touted as being “the farthest flying NERF darts ever.” The new darts are crafted of lightweight foam and include a new flight tip and Aerofin Technology.

#WeKnowPlay: @Hasbro expands its #NERF assortment with an all-new product segment: NERF ULTRA. Full details at The Toy Book —> https://t.co/cLdvHgnrpT pic.twitter.com/wAeoYTOW8t

— The Toy Book (@ToyBook) September 23, 2019

The new line will debut with the NERF Ultra One Blaster, which is available for preorder at Walmart, Target, and Amazon in the U.S. The motorized blaster features a high-capacity 25-dart drum and includes 25 NERF Ultra darts. The blaster sends darts flying up to 120 feet.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.