Hasbro is bringing its collection of brands to this year’s New York Comic Con (NYCC). From G.I. Joe and Transformers to Magic: The Gathering and My Little Pony, fans will find a plethora of con-exclusives and panel and event opportunities to explore.
Fans should head straight to Hasbro’s booth (No. 1012) to purchase exclusives like the G.I. Joe Classified Series No. 172 Cobra-La Pythona, the Transformers Generations Armada Nemesis Prime and Air Defense Mini-Con Team, the Marvel Legends Series Fantastic Four Villain Super-Skrull, the Star Wars: The Black Series Mace Windu and Darth Sidious Figures, and the Star Wars: The Vintage Collection Jedi Spirits 3-Pack.
La Pythona comes with additional accessory pieces for multiple posing opportunities. | Source: Hasbro
The Transformers Generations Armada Nemesis Prime and Air Defense Mini-Con Team. | Source: Hasbro
Have Mace Windu and Darth Sidious battle with the new Star Wars: The Black Series figures. | Source: Hasbro
Hasbro’s brand partners host panels throughout the weekend, sharing upcoming products and presentations with the creative teams behind fans’ favorite franchises. The Hasbro Star Wars and Marvel Panel showcases new and upcoming toys from both brands Thursday, Oct. 9, including updates on the Star Wars The Black Series and The Vintage Collection, as well as the Marvel Legends line.
Two panels are scheduled for Friday, Oct. 10. The Nickelodeon x Magic: The Gathering panel reveals the first look at the new collaboration, while the Hasbro Toy Panel — Action Brands panel features Hasbro’s marketing and design teams sharing the latest updates on the Transformers Studio Series, the G.I. Joe Classified Series, and the Ghostbusters Kenner Classics collection. The results of the 2025 Transformers and G.I. Joe Hall of Fame Vote will be shared at the latter panel.
The Transformers & G.I. Joe: A New Era for the Energon Universe panel, held Saturday, Oct. 11, shares the latest updates for the comic book franchise, with a surprise giveaway for attendees. Panel speakers include Robert Kirkman, Dan Mora, Joshua Williamson, Jorge Corona, Tom Reilly, Conor Hughes, and Skybound’s Executive Editor Ben Abernathy.
Hasbro has several brand experiences throughout the weekend. A G.I. Joe Cold Slither Live Concert is at Gramercy Theater is planned for Saturday, Oct. 11, as well as an Energon Universe x Skybound Talent Signing at Midtown Comics Times Square, Friday from 7-9 p.m. A meet and greet with Andy Price, comic artist for My Little Pony, and Tara Strong, voice actress of Twilight Sparkle, at Kayou’s booth (No. 1217) is planned for Thursday, Friday, and Sunday. For more details on the My Little Pony meet and greet schedule, visit Kayou’s Instagram page. My Little Pony fans can have their appearance pony-fied at the Kayou Ponification Station, from 1-6 p.m. Thursday and Friday, and from 11 a.m. to 4 p.m. Saturday and Sunday.
For Dungeons & Dragons fans, The Finest Edge of Twilight: Dungeons and Dragons offers a talent signing with Author R.A. Salvatore and Penguin Random House to celebrate the launch of the novel, Friday from 11:30 a.m. to 12:30 p.m. at NYCC’s official autographing area, and from 1:30 p.m. to 2:15 p.m. at the Penguin Random House booth (No. 3021). They continue to sign autographs Saturday from 11:30 a.m. to 12:30 p.m. at NYCC’s official autographing area, and from 3:30 p.m. to 4:15 p.m. at the Penguin Random House booth.
Fans can tune in to an exclusive Hasbro Pulse NYCC Fanstream recap on YouTube for a recap of any panels or events they missed.
