And the winner is … all of us! The Toy of the Year (TOTY) Awards are back, and the industry is competing, collaborating, and congratulating each other for being part of the greatest — and most fun — industry in the world. While you’re waiting to hear your name announced from the podium, test your past TOTY knowledge with this Pop Quiz.
Stay on the Pulse of Play!
A version of this feature first appeared in the 2025 Celebrations Issue of The Toy Book. Read the full issue here!
Want The Toy Book delivered straight to your desk? Subscribe today and get seven big issues a year — packed with the stories, trends, and insights that keep you on the #pulseofplay.
