First-quarter earnings season is off to an unusual but strong start as Hasbro released preliminary, unaudited financial results this morning.
Hasbro’s Q1 results for the period ended March 29 reflect projected revenue of $970 million to $985 million, up 9% to 11% year over year. Operating profit is expected to reach $235 million to $245 million, representing growth of 38% to 44%.
Adjusted operating profit is projected at $250 million to $260 million, up 12% to 17%.
Hasbro also reaffirmed its full-year outlook, calling for total revenue growth of 3% to 5% in constant currency, adjusted operating margin of 24% to 25%, and adjusted EBITDA of $1.4 billion to $1.45 billion.
The company credited ongoing strength in Magic: The Gathering this year. Shipments and release timing for the Wizards of the Coast brand have remained on track in the second quarter, including the April launch of Secrets of Strixhaven.
Hasbro also provided an update on previously disclosed unauthorized network access. The company said it has contained the issue and continues restoring systems with support from outside cybersecurity experts.
The incident did not affect Q1 financial performance, though Hasbro acknowledged some delays in compiling results and filing its quarterly report. The company also expects limited Q2 disruption in its Consumer Products segment tied to order processing, shipping, and invoicing.
Hasbro said strong POS trends should help offset most delayed shipments in the back half of the year.
The company plans to report full Q1 earnings before the market opens on May 20.
Hasbro has some big moments to look forward to this year, including products tied to Lucasfilm’s Star Wars: The Mandalorian and Grogu hitting retail now, and Marvel’s Spider-Man: Brand New Day and Avengers: Doomsday set to roll out in the months ahead. For more on this year’s biggest entertainment properties and the toys that go with them, pick up The Toy Book’s 2026 Licensing & Entertainment Issue, featuring The Licensing Book, available May 19. Subscribe today!
