Hasbro Teams with Regatta for Peppa Pig Outerwear, Accessories

Source: Hasbro/The Toy Book

Hasbro inked a new deal with British outdoor brand Regatta for a new collection of Peppa Pig outerwear and accessories.

The new collection will debut next year in the UK and Europe in concert with a new global brand messaging campaign entitled “Peppa’s Adventures.” The full range includes 20 products such as swimwear, jackets, wellies, fleece, and more. The products feature reflective finishes and waterproof surfaces.

“Jumping in muddy puddles and experiencing the great outdoors as a family is a central theme in Peppa Pig,” says Hasbro’s Marianne James, vice president EMEA consumer products, family brands. “We’re delighted that the new partnership with Regatta will give families a range of robust, weatherproof Peppa Pig outerwear to get kids ‘adventure ready’ as they explore the world around them.”

Additional products are being prepped including outdoor camping and leisure accessories including sleeping bags, camping chairs, water bottles, and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.