The new collection will debut next year in the UK and Europe in concert with a new global brand messaging campaign entitled “Peppa’s Adventures.” The full range includes 20 products such as swimwear, jackets, wellies, fleece, and more. The products feature reflective finishes and waterproof surfaces.
“Jumping in muddy puddles and experiencing the great outdoors as a family is a central theme in Peppa Pig,” says Hasbro’s Marianne James, vice president EMEA consumer products, family brands. “We’re delighted that the new partnership with Regatta will give families a range of robust, weatherproof Peppa Pig outerwear to get kids ‘adventure ready’ as they explore the world around them.”
Additional products are being prepped including outdoor camping and leisure accessories including sleeping bags, camping chairs, water bottles, and more.