Australian-based toy company Headstart International partnered with Turner to produce an animated series based on the global Headstart brand, Best Furry Friends. Content is set to release in March on Turner’s Boomerang TV channel in Australia.
The series will feature the six core Best Furry Friends characters, the Besties, and their BFFs. Launching with 13 episodes, each will run 11 minutes long. In addition to the initial launch on Boomerang in Australia, the content will roll out on Boomerang’s digital platforms and the Best Furry Friends YouTube channel. As part of the agreement, Turner’s Cartoon Network will have first broadcast rights in additional global markets.
Fans can get a sneak peek of the series and view the pilot episode, “Zara’s Birthday Blues,” on the Best Furry Friends YouTube page.
The Best Furry Friends brand currently includes collectibles, dolls, and plush. There are plans to extend the line with play sets, interactive toys, and more.
