Ultimate Fighting Championship (UFC) is taking its partnership with Dave & Buster’s to the next level. This month, the companies are expanding their 2022 licensing deal with a new game that brings the action of Fight Night to the arcade floor.
Inspired by the sport’s high-impact action, the UFC Challenge Game invites guests to step into the Octagon for the ultimate test of speed, accuracy, and endurance. Players will use their physicality to punch, kick, and strike their way to the top while STEMM’s “Face the Pain” echoes in the background. Fighters can compete head-to-head or duke it out on their own with single-player mode.
Our team worked hand-in-hand with Dave & Busters, in true partnership, to develop this ideal extension for the brand, providing an immersive, authentic, and exciting UFC experience for fans of all ages. From this innovative new game to an unbeatable vantage point to watch every fight, Dave & Buster’s truly delivers an unparalleled UFC experience.”
Dave & Buster’s also offers UFC matches as part of its wide range of sports coverage, broadcasting every UFC Pay-Per-View event and Fight Night at all locations.
“Watching UFC at Dave & Buster’s has always been an electrifying experience, and now we’re bringing fans even closer to the action,” says Simon Murray, Senior Vice President, Dave & Buster’s. “The UFC Challenge game is a perfect way for fans to test their skills before watching the best fighters in the world go head-to-head on our massive screens.”
The UFC Challenge Game was designed by Dave & Buster’s and developed with Rider & IGPM Distribution, Adrenaline Amusements, and Betson. To learn more about the new experience and other UFC events, visit Dave & Buster’s website.
