As the jingle says, “The Hess Toy Truck is back and better than ever” for its 60th anniversary.
This year’s edition features an action-packed emergency response trio: a Fire Truck, Fire Chief car, and a Rescue Motorcycle, each loaded with lights, sounds, motors, and more, all powered by included Energizer batteries.
The classic red, cab-forward aerial ladder Fire Truck comes with white side striping, gleaming chrome details, and an emergency light bar that dazzles with 43 red, white, and blue lights. A switch under the chassis toggles between steady and flashing light modes. Four cab-top buttons control unique sounds like a truck horn, European emergency siren, and more, each synced with animated lights.
The triple-tier ladder extends over 15 inches and rotates 360 degrees, flanked by two rotating searchlights for maximum visibility. The Fire Truck also houses a Fire Chief car and a motorcycle, with button-release ramps and sound effects for easy deployment.
The Fire Chief car, decked out with white racing stripes, tinted windows, chrome accessories, and a rear spoiler, comes with 37 lights that flash in steady mode. Its pull-back motor ensures quick responses to any emergency.
Rounding out the team is the rescue-style motorcycle. A rider in a chrome-accented safety suit operates this rev-and-release bike, which zooms into action in wheelie position with steady-on headlights and taillights.
A special commemorative “60” insignia on the front grille celebrates six decades of the Hess Toy Truck, a holiday tradition started by Leon Hess in 1964. This year, the Hess Toy Truck — not always just a truck — was honored as one of the classic toys with big anniversaries celebrated on the cover of The Toy Book’s February 2024 issue, aka The BIG Toy Book. Additionally, the Hess Toy Truck is a finalist for induction into The National Toy Hall of Fame at The Strong.
The 2024 60th Anniversary Hess Fire Truck with Car and Motorcycle is sold exclusively at HessToyTruck.com, while supplies last.
