HEXBUG Debuts Its Latest BattleBots Collection

The new season of BattleBots hits Discovery Channel tonight, and with the new episodes comes a new batch of toys.

HEXBUG launches new additions to its BattleBots line this week, with a fresh assortment of robotic, micro fighting machines ready for kids to bring the battle home.

“We are super excited about our partnership with BattleBots as our BattleBots remain one of our most popular and highly anticipated products,” says Brandon Adams, vice president of creative and brand management at HEXBUG. “The BattleBots are designed to replicate the functions of the real-size machines as seen on TV. You can take the adrenaline pumping action home for the full experience!”

To go along with the new toys, HEXBUG also caught up with Paul Ventimiglia, builder of BattleBots champion Bite Force, to let him go hands-on with the HEXBUG toy version of his robot. In a new video, he talks shop with Bob and Tony, the co-founders of VEX Robotics, makers of HEXBUG.

https://www.youtube.com/watch?v=2NaRevXsCwA

The latest offerings in the HEXBUG BattleBots lineup include:

The latest miniature HEXBUG BattleBots robots along with their interchangeable accessories are available at HEXBUG.com or at Target.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.