Jack Static received a new message … fun lies ahead. | Source: HEXBUG

The world of Junkbots is expanding to becoming a multiplatform effort spanning toys, a CGI web series, and a dedicated universe within Roblox.

HEXBUG teamed up with Wind Sun Sky (WSS) to craft new content in support of the second season of Junkbots toys that will hit stores in the weeks ahead led by the all-new environment-based Junkbots Factory Collection playsets.

“We are always looking to innovate and the expansion into Roblox and a larger presence on YouTube is a prime example of our forward-thinking,” says Tony Norman, co-founder and CEO of Innovation First International, the company behind HEXBUG. “We took our cue directly from kids and delivered an expansive new play experience that spans across multiple platforms that truly immerses them into the Junkbots metaverse through the blend of gaming, play, and entertainment. Our partnership with Wind Sun Sky has allowed us to take this to a whole new level.”

Source: HEXBUG

Related: Wind Sun Sky’s Catherine Winder Talks Toys and Entertainment on the ‘Power Kid Podcast’

The cross-platform approach weaves storytelling through the new Junkbots toy line, an 8-part animated series on YouTube, and a multi-chapter Roblox story game. Kids can use custom codes embedded into the toy packaging to unlock digital content within Roblox.

“I can proudly say that the Junkbots universe rollout is a rich, engaging, and boundary-pushing cross-platform narrative experience for fans and future fans of this amazing toy,” says Wind Sun Sky CEO and Executive Producer Catherine Winder. “Storytelling and worldbuilding is our expertise, and the Junkbots web series by our phenomenal team dares to take things a step further. Fans will laugh and become inspired as they watch in awe, then continue the story on Roblox and with their toys.”

New Junkbots content will begin to debut in late July with new toys emerging at retail by late August.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.