J.C. Penney will introduce baby shops in 500 stores starting Aug. 30, the Motley Fool reports. While the company already offers cribs, high chairs, strollers, and car seats online at www.jcpenney.com, shoppers will soon find these items and more in J.C. Penney stores.
The baby shops will also showcase bottles, pacifiers, diaper bags, bouncer seats, and activity centers from brands including Avent, Graco, Fisher Price, Dr. Brown’s, Tommee Tippee, and Halo.
The retailer will also expand its selection of baby apparel, which is part of its $1 billion children’s apparel business. The apparel will include Carter’s clothing and Gerber and Okie Dokie play wear and sleepwear.
Nursery furniture such as cribs and crib mattresses will be available to take home the same day in select stores, and the remaining stores will arrange for those purchases to ship directly to the customer’s home.
