The toy industry has lost a legend and a friend.

Richard Gottlieb, Founder and CEO of Global Toy Experts, Publisher of Global Toy News, and Co-Host of The Playground Podcast died last night following a battle with Amyotrophic Lateral Sclerosis (ALS), commonly known as Lou Gehrig’s Disease.

Gottlieb publicly revealed his diagnosis in January, following a year-long journey to discover why he had been having trouble with his voice. At the time, ALS was only affecting his tongue and throat.

“My mantra has always been there is not a lot I can control in life, but I can manage a lot, and that’s what I will do,” Gottlieb said at the time.

Despite the loss of his voice, Gottlieb remained passionate about the toy industry, charging ahead and traveling the world to attend tradeshows and events — all with an infectious smile and enthusiasm that remained until the end.

At Toy Fair in New York earlier this month, Gottlieb showed no signs of slowing down, communicating via text and vibrant body language with a forward-looking outlook on where the business would go in 2024 and beyond.

The entire team at The Toy Book sends its condolences to Richard’s family, including his kids, grandkids, and his wife, Wendy.

This post will be updated with information regarding memorial services when we have it.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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