With Goat gearing up to be a box office slam dunk, Sony Pictures is naming Jada Toys as the film’s master toy partner.
Under this licensing agreement, Jada Toys will have the exclusive rights to design and manufacture products inspired by the film. The first Goat collection is available now at major retailers, transforming the film’s colorful cast of animal athletes into action figures, surprise capsules, and other collectibles.
The series features four five-inch action figures to collect: Jett Filmore, Mane Attractions, and the film’s protagonist, Will Harris, in both his Thorns jersey and his everyday attire. Each figure features simple articulation and comes with a Roarball accessory, perfect for both play and display.

For a sporty surprise, little fans can also score a mystery Roarball capsule. Inside each case hides a tiny, 2-inch version of Will, Jett, Modo, Mane Attraction, or Archie. Kids can hunt down their favorites, or collect them all and build their dream team.
“Goat is the kind of film that sparks the imagination across generations. It’s exciting, high energy, and made for fans,” said Bill Simons, CEO of Jada Toys. “We’re proud to be partnering with Sony Pictures Consumer Products and the incredible team behind the film, and we can’t wait to bring its vibrant world to life on toy shelves everywhere.”
Goat roars into theaters Feb. 13, but fans can snag Jada Toys’ toy line now at major retailers. For more information about the collection and Jada Toys’ other licensed products, visit jadatoys.com.
