The company promoted Sam Ferguson to senior vice president of global licensing, effective immediately. In his newly expanded role, Ferguson will oversee the company’s inbound and outbound licensing efforts. Ferguson joined Jazwares in 2016 and most recently led the growth of its global licensing program for Squishmallows.
“Sam is an absolute rock star who has the passion, commitment, and drive that makes him a true stand out within the licensing industry,” says Jazwares Executive Vice President Judd Karofsky. “It’s been a privilege and honor to see Sam’s accomplishments over the past 6 years, cultivating Jazwares’ licensing efforts around the globe with his unparalleled prowess in executing impactful brand collaborations kids and consumers want.”
Jazwares says that Ferguson will continue his focus on brand-building, managing outbound licensing, and identifying up-and-coming licensed properties while attending key licensing trade shows and events around the world.
“Being part of the Jazwares success story is something I’m truly proud of and all our amazing talent that authentically brings our licensing efforts to life across the portfolio,” Ferguson says. “As we further extend our footprint, we will continue to be a world-leading licensee as well as an industry disruptor with our owned IP expanding beyond the toy aisle.”
This summer, Jazwares debuted a first look at its upcoming Squishmallows x Pokémon collection at Comic-Con International: San Diego (SDCC). The line will roll out this fall alongside a host of new products from Jazwares that will hit retail in the months ahead.
