Jeff Cornelison Returns to Kids2 with Focus on Hape Toys Partnership

Source: Kids2/The Toy Book

Jeff Cornelison is back at Kids2, where he previously served for nearly 20 years.

Cornelison rejoins the Georgia-based company as senior vice president/general manager joint ventures. In the strategic partnerships division, Cornelison will focus on the company’s partnership with Hape Toys.

“Jeff has a vast understanding of this industry and retail landscape and will be a great asset leading our joint venture with Hape Toys and other new adventures,” says Karen Neblett, executive vice president business strategy & development.

Most recently, Cornelison served as COO for Atlanta Mission, a nonprofit caring for more than 800 men, women, and children experiencing homelessness.

Kids2 has been expanding over the past year with new executive hires, new product offerings, and the opening of new facilities in Mainland China.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.