Source: Kids2/The Toy Book

Source: Kids2/The Toy Book

Jeff Cornelison is back at Kids2, where he previously served for nearly 20 years.

Cornelison rejoins the Georgia-based company as senior vice president/general manager joint ventures. In the strategic partnerships division, Cornelison will focus on the company’s partnership with Hape Toys.

“Jeff has a vast understanding of this industry and retail landscape and will be a great asset leading our joint venture with Hape Toys and other new adventures,” says Karen Neblett, executive vice president business strategy & development.

Most recently, Cornelison served as COO for Atlanta Mission, a nonprofit caring for more than 800 men, women, and children experiencing homelessness.

Kids2 has been expanding over the past year with new executive hires, new product offerings, and the opening of new facilities in Mainland China.