Loerzel, who recently took part in the Toy Book‘s Talkin’ Toys series, delves into his backstory which includes stints at Monkey Business, Zing, and Yulu before landing at Hog Wild.
Albritton and Loerzel discuss the importance of performance in the outdoor toy category, the development and creation of Hog Wild’s Scream-O’s, and the power of following social media trends. Additionally, the duo delves into Hog Wild’s position as a distributor for other toy brands, the success of the company’s Popper brand, and how the COVID-19 pandemic has affected Hog Wild Toys and how the company is maintaining safety and productivity.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 75 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.