Joshua Loerzel Joins Hog Wild Toys as Vice President, Sales and Marketing

Hog Wild Toys tapped industry vet Joshua Loerzel to assume the newly created position of vice president of sales and marketing for North America.

Loerzel spent the past decade as vice president of North American sales for Zing/Ozwest Inc. Additionally, he held the same, overlapping position with YULU since 2016. At Hog Wild, he will head all sales initiatives with a focus on building existing specialty business and expanding into mass market channels.

“Josh brings with him an abundance of industry experience and insight,” says Jeff Mumford, CEO, Hog Wild Toys. “He has an extraordinary eye for the toy business and intuitively knows what kids want and what will sell. His reputation and sales connections are literally the best in the business; we’re thrilled to have him on board to lead our sales and grow the Hog Wild brand in the mass market.”

“I’m extremely excited to finally be joining Jeff and the team at Hog Wild,” says Loerzel. “He and I have ‘worked’ together in several different roles for nearly 15 years. Together, we’re ready to amp up Hog Wild’s unique, on-trend, and, sometimes irreverent, footprint in the mass toy space. So, keep watching … we’re definitely going shake things up!”

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.