Kids2 Plots Global Launch for Baby Einstein Connectables

Source: Kids2

Kids2 is launching a STEAM-inspired line of multisensory, magnetic activity blocks for babies.

Baby Einstein Connectables are collectible, connectable 3-inch blocks that offer room to expand as babies age up from 6 months into the toddler years for floor-to-table play options.

“We know that there is a strong desire from parents for early exposure to STEAM learning. But when you stroll down the baby aisle, these types of learning toys are under-represented,” says Kids2 CEO Ryan Gunnigle. “Parents shouldn’t have to wait until their children turn one for age-appropriate developmental toys.”

Source: Kids2

The first product in the range is the Baby Einstein Connect & Create Magnetic Activity Blocks 24-piece Starter Set. It features sliders, mirrors, rattles, and wheels along with characters from Baby Einstein shows and books. Additional sets include the Click & Create, Bridge & Learn, Dive & Soar, and Add & Stack collections, each sold separately.

Kids2 says that the line is starting to become available in the U.S. right now with a global rollout planned for 2023.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.