Kidscorp is reshaping how brands reach young audiences in the U.S., especially with the appointment of Brenda Bisner as its Managing Director, U.S.
Bisner was the Chief Content Officer of Kidooble.TV before joining Kidscorp. There, she led acquisitions, partnerships, and content strategy centered on kid-friendly content. This includes popular brands like SpongeBob SquarePants, PAW Patrol, Ryan’s World, and Barbie.
With an understanding of content designed for under-18 audiences, Bisner will lead and grow the company’s U.S. team. As Managing Director, she will also strengthen Kidscorp’s U.S. relationship with brands, agencies, studios, and media partners. In this new position, Bisner will report to CEO and Co-founder Demian Falestchi.
This appointment aligns with Kidscorp’s objective of expanding its U.S. presence. The company’s mission is to strengthen market presence by growing its local team, building proprietary data on kids and teens, and developing technology designed for younger audiences.
“We’re proud to welcome Brenda,” says Falestchi. “She knows the industry from the inside, and she shares what we’ve believed since 2015: kids and teens deserve advertising built for them, not adapted from adults.”
“Under-18 media is at a breaking point,” Bisner says. “The models that fund great children’s content are eroding, and too much of the money meant for kids and teens never reaches them. I’ve spent 28 years helping great kids’ content find its audience. Kidscorp fixes the other half, so brands can reach kids and teens with precision, in spaces made for them. When that works, the people doing right by kids can keep doing it. That’s the work I came here to do.”
To learn more about Kidscorp, visit kidscorp.digital.
