TOMY International is on a mission to conquer Canada, and it’s enlisting Kroeger Marketing to lead the charge. The companies have entered into a new distribution agreement, designed to solidify TOMY’s foothold in the region by bringing its products and brands to even more shelves across Canada.
“Canada represents a strong growth opportunity with increasing demand for globally recognized toy and collectible brands,” said Rubin Beige, CEO of Kroeger Marketing. “We are excited to partner with TOMY to introduce and expand its diverse portfolio to Canadian retailers and consumers.”
Under the partnership, Kroeger Marketing will provide Canadian retailers and consumers with expanded access to TOMY’s product portfolio, including iconic brands such as John Deere, Jixelz, Kirby, and Lamaze. The initial rollout will feature a range of preschool toys, collectibles, vehicles, and creative play items, followed by the Canadian launch of Momiji and Twinchees later this fall.
As it expands into new mass, specialty, e-commerce, and independent retailers across Canada, TOMY International will have the full support of Kroeger Marketing’s years of expertise in the region, including logistics and merchandising, as well as bilingual market execution.
For more information, visit kroegerinc.com and us.tomy.com.
