Available to watch on YouTube, Numberblocks teaches kids basic math skills with fun characters and engaging narratives. | Source: Learning Resources

Momentum is building with one of Learning Resources‘ newest licensed products.

Alphablocks Ltd. and the educational toy company have partnered to expand their master toy licensing deal with a wider range of toy categories. As part of the deal brokered by Larkshead Licensing Ltd., Learning Resources and its sister company hand2mind will create a complete line of toys, including plush, figures, playsets, vehicles, and more. The companies will also launch curriculum and other classroom items featuring the Numberblocks characters next year.

The first release under the new global master licensing deal will feature a line of plush toys launching in the UK and the U.S. next year. By 2023, there will be a more comprehensive selection across categories, including figurines, playsets, vehicles, imaginative play, coding and electronic toys, games, and more.

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“This is a dream come true. Numberblocks has lit the spark for millions of young children worldwide, who are engaged and ever hungry for more number fun,” says Joe Elliot, series creator of Numberblocks. “As soon as we started working with Learning Resources on the Numberblocks MathLink Cubes, we could tell they matched our total commitment to creating only the very best purposeful play experiences for children.”

The partnership began last year with the launch of two Numberblocks MathLink Cubes Activity Sets inspired by the show. The learning sets mirror the content of the actual episodes, providing hands-on experiences for kids.

Numberblocks teaches children early math skills with fun characters and engaging narratives. There are 120 episodes available, and the YouTube channel has amassed nearly four million subscribers on YouTube and nearly 245 million views per month across 52 countries.